Corporate identity is the visual and verbal representation of a company’s brand. It includes all of the visual and messaging elements used to present a consistent and recognizable image of the company to its target audience. The corporate identity encompasses everything from the company logo, color palette, typography, and graphic design elements, to the tone of voice used in marketing materials, advertising, and other communications.
Describe your work
Effective project management involves managing resources, schedules, budgets, risks, and stakeholders to deliver the desired outcomes within the specified timeframe and budget. The way you work should demonstrate that you’ve modern project management strategies in mind.
Here are some tips to follow when describing how you’re working:
Start by introducing its purpose: Give a brief overview and explain why it is important or necessary. This intro gives context to your description and helps your audience understand the significance.
Define what you’re focussing on: Explain what it will involve and will not involve. The focus ensures that everyone understands what is provided.
Discuss goals and objectives: Outline the specific goals and objectives your work aims to achieve. Be clear and specific about what your intentions are to accomplish.
Describe the efforts and timeline: Provide an overview of the efforts, including key milestones. Describing efforts and timeline support your audience in understanding expected costs and what they can expect.
Outline the expected outcomes: Finally, describe the expected outcomes of your work, such as benefits and impact. Outlining the outcomes demonstrates the value of your work and the benefits it will bring.