2023 July, 18
Internet search services are not a friendly support provided by the vendors. The search engine market is a highly competitive Business that sells companies in their market’s attention on the Internet.
For search engines to succeed, the search results delivered must be of excellent quality and of real value to visitors and businesses. Fraud to improve rankings in search results leads to considerable economic damage for operators.
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Cheating search engines to get a better ranking in search results was relatively easy in the early years of search services. A popular method was to set huge amounts of keywords but with little or no relation to the actual content of the websites. Providers have made significant efforts to prevent fraud to improve rankings. Today, the use of artificial intelligence is commonplace. The robots that examine and index websites on the Internet are now supported by an armada of AI systems that calculate many factors that determine ranking in search results.
Nevertheless, using keywords on websites is important for boosting the visibility of websites in search results for all modern search engines like Google or Bing. The bad story first: the meta tag
<keywords> is dead. As mentionend earlier, the robots used by search engines are supported by AI systems to calcualte ranking out of the content of webpages and two very important meta tags are:
Both meta tags provide keywords cross checked by robots of search engines. Today, it not easy to make keywords a trigger for a good ranking in search results. Authors has to invest much more time on working on their content to make keywords effective.
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Technically spoken, web browsers are using the
title tag to give the browser’s window (tab) a descriptive name. There are no hard and fast rules regarding the length of the title, however the recommended length of the title is somewhere up to 60 to 70 characters (including spaces).
Title tag length in 2023You do not need to stick to a limit of 60-70 character for your title tags, today. Your titles can be – and should be – as long as needed within reason. Titles up to 140 characters can be used without negative impacts; for the Google search engine at least.
The importance of a well formed
title tag has drastically changed since AI algorithms used by search engines calculate their page ranking based this tag. Today, the technical role is factually overruled by using titles because of the usage similiar to the
keywords used in the past.
In the last years, optimizing the
title tag in the
<head> section is vital for boosting the visibility of pages in search results for all modern search engines. Relevant keywords in the title tag can have a high impact on your rankings. Nowadays, the title should provide the base information in terms of relevant keywords to describe the article’s topics.
|Check at Google Seach Central to learn more how title tags influencing your pages in terms of ranking in search results.
<title>Image - Lightboxes, Carousels, Sliders, and Galleries for J1 Template</title>
<meta property="og:title" content="Image - Lightboxes, Carousels, Sliders, and Galleries for J1 Template">
title tags are used to place relevant keywords, but it is not possible to give real context related information. The
description tag can fill this gap by providing an excerpt describing what the article is focussing on.
description property is used by search engines to correctly classify the page and display it for the right search queries. However, the description is only a suggestion, so the search engine does not necessarily have to display it. The search engine sometimes displays a different section of the page.
The suggested description length is 100 to 160 characters, including spaces. You can even use fewer characters, and it works great if your descriptions look appealing and read better but only try to create lengthy descriptions that make little sense or descriptions with more than 240 characters.
SEO is a hard piece of work for sure, but important to influence the visibility of webpages in search results. Authors should take care upfront what keywords support the content at its best and what description gives an overview of what an article is concentrating on.